The Challenge
"Is this it?"
Lucia Knight, founder of Midlife Unstuck, specializes in helping professionals in their 40s, 50s, and 60s design their next decade to be much better than their last. Her clients are successful but often feel "shrunk-to-fit" or stuck on a repeating loop.
Lucia needed a way to reach these professionals with the same empathy and precision she uses in her coaching. The challenge was to take her deep, personal methodology and scale it digitally without losing the human touch.
"It doesn’t have to be this way. We help midlifers design the future of their career in a way that fits and feels much better."
— Lucia Knight, Founder
The Kaios Solution
Data-New Engagement
We didn't just "make a video". We built an engagement ecosystem.
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Core Narrative: Crafted a "bold" brand story that speaks directly to the "Sunday night blues".
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AI Repurposing: Turned key insights into bite-sized social assets.
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Strategic Distribution: Targeted professionals exactly where they are looking for change.
300%
Engagement Uplift
New
Digital Voice